The partnership between SPEI, Vaud Promotion, and EHL Hospitality Business School enters a new cycle of innovation with the launch of the fourth edition of the Digital Coaching Program. Five projects are joining this year’s cohort to strengthen their digital maturity and contribute to a more resilient tourism ecosystem in the canton.
Over the next six months, each beneficiary will benefit from customized coaching and a CHF 5'000 innovation grant to accelerate their digital transformation journey.
New Projects in Focus
Guideconcept — Modernizing Digital Foundations for Outdoor Experiences
Guideconcept, an outdoor activity provider in the Pays-d’Enhaut, is entering a phase of strong growth and is now seeking to modernize its digital infrastructure. The focus of the project is to strengthen the company’s overall digital foundations, particularly through the evaluation and integration of a more comprehensive reservation system adapted to small outdoor providers. The coaching will support Guideconcept in improving its operational efficiency, reinforcing its online presence, and defining clear digital priorities to sustain future expansion and enhance the visitor experience.
Helveticantur (DXI Project) — Building a Data Driven Tourism Experience Platform
Helveticantur aims to pioneer a Digital Experience Intelligence (DXI) approach tailored to tourism experiences in Vaud. Rather than focusing solely on visibility or funnel optimization, the project seeks to understand how to collect meaningful data across all stages of the visitor journey—from digital interactions to on site moments during excursions. Through the program, the team will design and pilot a lightweight DXI framework, define actionable experience indicators, and capture real time signals that can inform service quality and better anticipate customer needs. This work will provide the foundation for a replicable, data driven model applicable to experience providers across Vaud.
Parc naturel du Jorat — A Digital Strategy Aligned with the Mission of the Maison du Parc
As the Parc naturel du Jorat prepares the development of the Maison du Parc naturel, digital tools are being reconsidered as part of a broader regenerative and participatory mission. The project focuses on defining a coherent digital strategy that enriches the visitor experience before, during, and after a visit, while supporting environmental awareness and community engagement. This includes assessing how digital mediation, orientation tools, participatory features, and accessible communication can be integrated into the Maison du Parc concept. The coaching will help refine priorities, harmonize existing channels, and ensure that digital elements meaningfully contribute to the park’s ecological and educational goals.
Gastronomy & Nature in the Jorat — A Network Approach Led by l’Auberge de Montheron
This project brings together a network of gastronomic actors, producers, and tourism actors in the Parc du Jorat, with the ambition to better connect sustainable gastronomy and nature based tourism through digital innovation. Led by l’Auberge de l’Abbaye de Montheron and building on strong local partnerships, the initiative aims to coordinate digital communication between producers, restaurants, and the Parc, improve visitor access to real time information, and pilot a light digital tool that highlights combined nature gastronomy experiences. The coaching will help structure this multi actor initiative, align storytelling and communication, and prototype digital solutions that make the territory easier to discover and navigate.
Caves Ouvertes Vaudoises — Rethinking Visitor Flows for a More Resilient Event
A flagship event of Vaud’s wine tourism, the Caves Ouvertes Vaudoises are entering a phase of strategic reflection to adapt to evolving visitor behaviour and sector challenges. The project focuses on analyzing and managing visitor flows, particularly addressing issues such as the saturation of certain zones like Lavaux. Over six months, the team will study patterns from previous editions, co construct solutions with winemakers, and evaluate innovative levers such as dynamic pricing to improve distribution across space and time. The coaching aims to provide a strategic framework for strengthening the event’s model, enhancing the visitor experience, and positioning the Caves Ouvertes Vaudoises as a reference in resilient oenotourism.